A Staff Training Guide

Wine 101

Wine is so cool.

Cheers

A lot of people find wine confusing — trying to remember the sheer diversity of grapes used alone can seem daunting. The good news here is we won’t be concerning ourselves with that many grapes. Just the cool ones that are delicious.

I know this may seem like a lot of information, but I promise this will all make sense. Our goal here isn’t to overload you with technical terms and turn you into the next rockstar sommelier or wine ‘influencer’ (lame). Hopefully this will simply be a useful reference to return to as you become more familiar with how we talk about wine. It’s more important that you begin to wrap your head around basic terminology and start to build your own in order to talk about wine and what you do and don’t like with guests and friends. Wine is an incredibly personal thing — two people can agree on a lot of the same things (you and your friend probably have a similar Martini order), but wine is so varied and personal that you may prefer certain styles or regions to other people in your life. That’s kind of the coolest thing about it. There’s always a conversation with wine, there’s always a different opinion to take into account. A bad martini is objectively a bad martini, but just because you don’t vibe with your mom’s love of oaky Cali chard, it can still be enjoyable to delve in and understand what you don’t like about it (maybe just keep that baby on ice). An even cooler thing would be to get your mom onto some White Burgundy…

This is all to say, this document won’t make you fluent in all things wine. But it will give you the equivalent of knowing how to say “the book is on the table” and “I really like this dog, she is happy to be here” in the language of wine. And hopefully for the purposes of our venues that is as much as you’ll need.


Wtf Is Wine? Common Terms Regions Still Wine Sparkling Wine Aging Soil
Wtf Is Wine?

Let’s begin by addressing some fundamental questions you may have never considered, or perhaps felt hesitant to ask.

What is wine?

Wine is an alcoholic beverage made from grapes. You can make wine from other fruits, but they overwhelmingly tend to be awful. Traditionally made cider is technically a sparkling wine, but don’t get too hung up on that. For our purposes, wine is made from grapes, which can range in color from bright green, to golden yellow, dusty pink, scarlet red, and almost-black purple. Wine comes in a few different styles, but is classically categorized as white, rosé, orange, and red. These same styles also exist as sparkling wines. Some are great (Champagne!), some are less great (that one bottle of Lambrusco in your parent’s cupboard).

What is a vintage? And does it actually matter?

When you see a specific year (1995, 2020, etc.) on a bottle of wine, that year represents the vintage. Simply put, the vintage is the year the grapes for that particular wine were picked. Grapes are harvested only once a year after a pretty meticulous and volatile growing process. In the Northern Hemisphere, this happens between August and November depending on the climate of that area — the warmer the area, the earlier the grapes will ripen and need to be picked. In the Southern Hemisphere the harvest months are between February and April.

As far as whether vintages matter or not, this is where things can get deep and nerdy, occasionally obnoxiously so. There are good vintages, and some not so great vintages. Some vintages are considered failures, whilst some are considered miracles. An important thing to remember is that for many of the producers we choose to list, they make the best wine possible regardless of the vintage conditions.

How do we go from grapes to delicious wine?

Once the grapes are picked the winemaking process starts. Winemaking is the period from picking raw grapes to sealing the bottle with a cork, and the many decisions in between. It can be a science for some and for others it is a mysterious process yielding distinct and delicious results — much like a cook may precisely follow a recipe, or a chef may weave a perfect meal from instinct and gut.

As for the science, winemaking differs depending on the grape being used, as well as the traditions and laws of the region. Many regions require things like aging requirements in order for that region to be promoted on a label. Take Champagne, for example — there are many steps and procedures that need to be followed in order to have the word “Champagne” on your wine label. Unless you want to get sued.

The process always starts with pressing, followed by fermentation and then aging. This process can be done in a matter of weeks or, in some cases, many, many years — though most wines are finished within a two year period from when the grapes were picked. The winemaker ferments the juice of the grapes and then stores them in some vessel of choice. Oak barrels being the most commonly used for reds, while white wines are largely stored in vessels such as stainless steel or concrete in order to preserve their freshness.

What is natural wine? And why do I feel societal pressure to enjoy it even if some of it tastes bad?

If you asked 10 people, 8 of them wouldn’t be able to give you a proper answer. And that’s not because they’re just following the TikTok crowd — although many probably are. Like true love or any number divided by zero, natural wine is undefined. But while it has no official rules and it’s not listed in the dictionary, it can be thought of as an umbrella term covering a few general winemaking principles.

Natural wine, like many cool and trendy things, is subjective (read: cooler). There’s a nuanced and complicated conversation about where the lines of traditional, commercial, and natural winemaking styles are drawn. Without trying to make your brain go non-verbal, an easy way to think about natural wines is that they tend to be made by down-to-earth people who farm organically and allow the grapes to ferment into wine without adding things to control the process or manipulating the base ingredients in the cellar. In summary:

  • The grapes are handpicked after being grown organically and/or biodynamically.
  • The winemakers are small-scale producers, often in areas that aren’t thought of as blue-chip wine regions.
  • Fermentation is kicked off with yeasts that exist naturally in the vineyard, and the addition of sulfites is kept to a minimum.
  • Wines are bottled with minimal fining or filtering (a lot of them are cloudy).

Basically, it’s the pursuit to minimize human intervention in the winemaking process to allow the most authentic representation of the land and grapes as possible.

That’s all well and good, but how does it taste? Generally, natural wine is savory and somewhat cloudy-looking. It’s relatively low in fruitiness and alcohol, and pretty heavy on yeasty or barnyard-y notes. With that said, flavors and styles of natural wine vary quite a bit — and from young Beaujolais to vintage Cristal, you can find natural versions of pretty much any type of wine out there.

So saying “I love natural wine” is kind of like saying “I love wine.” We certainly don’t have a problem with that sentiment — we’re simply saying that it’s worth understanding what you like about it. If you’re intrigued by “funky” flavors in wine, then you should explore the Jura region of France, skin-contact wines from Eastern Europe, or Pét-Nats from pretty much anywhere. Meanwhile, if you want to support independent producers who practice environmentally sustainable farming, but you’d prefer more “traditional” tasting wines, then Beaujolais, the Loire Valley, and Northern Italy should be right up your alley.

And if you enjoy the fact that natural wine’s lack of rules eliminates barriers to entry, putting everyone on a level playing field, then just keep in mind that it’s undefined. Natural wine has been used as a catch-all term by some recent generations of winemakers, sometimes sadly (and obviously) as a way to sell poorly made wine to an overeager subculture of devotees who thought they were being really punk by dismissing Barolo and Burgundy as outdated and a symptom of capitalist gout. Luckily, as usually happens when something is new and exciting and must be pushed to the outer limit, we’ve begun to move back towards a delicious middle ground where the techniques of previous generations; improved understanding of biodynamic farming (and the impact of climate change on growing conditions); a push for generally healthier soils and fruit; and a desire for cleaner, accessible wines is being championed across some of our favorite regions, both classic and emerging.

Common Wine Terms
Orange WineWhen a white wine is made the same way a red wine is, in that the skins of the grapes are left to macerate with the juice for an extended period of time. When the juice is left in contact with the skins and seeds, it absorbs their color, and becomes darker… orange.
CrispA word used to describe texture in wine. It is typically synonymous with a wine being described as “thirst quenching,” and is the opposite of “creamy.” Crisp wines tend to be light bodied and lower in alcohol.
CrunchyMost often used to describe red wines that are light in color, high in acidity, and low in alcohol. It’s the opposite of juicy — juicy reflects a richness while crunchy reflects a freshness in a wine. For example: “Wow, this wine tastes like roses and pepper — it’s crisp, it’s crunchy!”
BigMost often used to describe styles of red wine. “Big” wines tend to have bold flavors and higher alcohol. Barolo, Syrah, and Cabernet are good examples of classically “big” wines.
CreamyThe texture of some white wines, and the opposite of “crisp.” Creamy wines tend to feel rich, soft, and heavy in your mouth. Chardonnay and Trebbiano are good examples.
MineralityYou’re certain to have heard someone say that a wine “tastes like wet stones.” If licking rocks isn’t your thing, know that minerality covers earthy descriptors like chalk, gunflint, and seashells. You’ll usually find it in lean white wines that are more focused on high acidity than fruitiness. Look to coastal regions like Provence, or cold regions like Chablis and the Loire, for wines that show minerality.
TanninsTannins are responsible for the actually sort of pleasant bitterness that you find in tea, coffee, dark chocolate, and, most importantly, wine. Tannins come from four primary sources in wine: the grape skins, seeds and stems, as well as any wood barrels used during aging. They are responsible for much of the mouthfeel and weight of what you think of as “big” red wines. Tannins provide structure, which allows red wines to age for a long time. Some wines with large amounts of tannins can be pretty austere in their youth, taking a few years (or a few decades…) to mellow out. Barolo and Syrah are examples of “big” red wines that have lots of tannins.
Zero-Zero (0/0)Wine with zero added sulfites and zero additives. Super raw. Often a little wild, but expressive. A buzzword in natural wine circles.
Unfined / UnfilteredNo filtering or fining agents used to clarify the wine. Leaves in more texture/flavor, might look hazy or cloudy.
VA (Volatile Acidity)A little can add lift or aromatic intrigue (think balsamic, nail polish–y). Too much? Faulty. Common in natty wine — some people love it, others recoil at it.
Carbonic MacerationWhole grapes ferment in a CO2-rich environment. Makes juicy, fruity, low-tannin reds. Traditionally seen in Beaujolais, but has been adopted by progressive winemakers in regions like the Rhône and the Auvergne.
Sans SoufreFrench for “without sulfur.” No added SO2. Used as a flex on labels.
Understanding the Regions
France

French wines are often labeled by region or grape, and sometimes both. There’s a bit of classic gatekeeping in the way that French wines are labeled — sometimes the name you’ll think is of the grape is actually the region. For example, Bourgogne Blanc is Chardonnay (from Burgundy), and Chinon is Cabernet Franc (from the appellation, or wine-growing area, of Chinon in the Loire Valley).

Map of France's major wine regions
Burgundy (Bourgogne)
Chardonnay & Pinot Noir country.
  • Chablis – Crisp, mineral Chardonnay. Northern reach of Burgundy, closer to Champagne.
  • Côte d’Or – Where the $$$ stuff is. Split into Côte de Nuits in the north (more red) and Côte de Beaune in the south (more white).
  • Beaujolais – South of Burgundy, all about Gamay. Fun, juicy, can also be serious.
Loire Valley
Stretching east to west before hitting the Atlantic. Super diverse.
  • Sauvignon Blanc – Sancerre, Pouilly-Fumé. Zippy, mineral.
  • Chenin Blanc – Vouvray, Anjou, Saumur. Can be dry or sweet, still or sparkling. Wildly underrated.
  • Cabernet Franc – Chinon, Saumur. Herbaceous, red-fruited, a bit earthy.
  • Muscadet – Light, salty whites from Melon de Bourgogne grape. Oyster pairing 101.

The Auvergne, a newer wine region nearby that is a hotbed for natural winemakers, is usually grouped alongside the Loire.

Jura
Tiny, alpine-ish region. Obscure grapes, funky cool-kid wines. Can make nutty, oxidative whites (like Vin Jaune).
  • Savagnin – Bold, savory cousin of Chardonnay.
  • Chardonnay – Higher acid here compared to Burgundy. More mineral, tenser due to cooler climate.
  • Trousseau & Poulsard – Pale, light reds with tang and spice. Lunch wine.
  • Crémant du Jura – Sparkling wine similar to Champagne, often a steal.
Alsace
  • Near Germany, known for Riesling, Gewürztraminer, Pinot Gris.
  • Dry and aromatic whites. Some of the most terroir-driven wines around.
  • Biodynamics are huge here.
Champagne
Yes, it’s in the north. You can drive there from Paris in 2 hours. You should go.
  • Classic blend: Chardonnay, Pinot Noir, Pinot Meunier.
  • Natural Champagne exists!
  • Grower-producers (look for RM on the labels) are where it’s at.
Bordeaux
  • Left Bank = more Cabernet Sauvignon (bigger, more structure).
  • Right Bank = more Merlot (sexy, seductive wines).
  • Less natural wine here, but some folks are doing it.
  • Big, structured, age-worthy. Highly prized blue chip wine ($$$).
Rhône Valley
  • Northern Rhône – Mostly Syrah (elegant, savory, smoky). Think Hermitage, Côte Rôtie, Cornas.
  • Southern Rhône – Grenache blends (fruit, power, finesse). Think Châteauneuf-du-Pape.
  • Natural pioneers exist (like Dard & Ribo up north).
Savoie
Alpine wines, light and crisp. Natural winemaking has been a thing here for a long time.
  • Grapes like Jacquère, Altesse, Mondeuse.
  • Perfect cheese wines.
Provence
Rosé central.
  • Home to one of the most romantic wines of all time, Domaine Tempier Bandol.
  • There’s also some wild reds and oranges popping up now, and some incredible whites.
  • Dry, herbaceous, sun-kissed wines.
Languedoc-Roussillon
Wild west of French wine.
  • Cheap land = experimental winemakers.
  • Loads of natural wine. Reds, whites, orange, bubbles. Anything goes.
Corsica
Island vibes.
  • Wines with salinity and herbs.
  • Grapes like Niellucciu, Sciaccarellu, Vermentinu.
  • A rising star for natural producers.
Italy

Some people freak out when faced with Italian wine. The names are hard to pronounce, the regions are strange, and, as is the Italian way, there are no hard and fast rules on how things should work. È così. It just is.

Italy has 20 official wine regions, each with its own distinct traditions regarding grape origins and classifications. While France commercially recognizes around 200 grape varietals, Italy is home to 300–500 officially recognized native varietals, with some contrary enthusiasts claiming the real number is closer to 2000. We’ll attempt to keep this as straightforward as possible, highlighting the standouts you should be aware of from each region.

Map of Italy's major wine regions
Northern Italy
Valle d’Aosta
  • Tiny Alpine region, borders France/Switzerland.
  • Mostly Nebbiolo (called Picotendro here), plus local grapes like Prié Blanc.
  • High-altitude, crisp, low alcohol mineral wines.
Piedmont (Piemonte)
  • Big guns: Langhe Nebbiolo, Barolo, and Barbaresco.
  • Lighter, lunch reds like Barbera and Dolcetto.
  • Whites like Arneis, Cortese, Moscato.
  • Serious, structured reds + fresh, food-friendly whites.
Liguria
  • Narrow coastal strip along the Italian Riviera.
  • Vermentino, Lumassina, and Pigato (white), Rossese (light red).
  • Fresh, saline wines built for seafood.
Lombardy (Lombardia)
  • Sparkling central: Franciacorta (traditional-method bubbly from Chardonnay/Pinot — think Italian Champagne).
  • Also Valtellina Nebbiolo (called Chiavennasca locally).
Trentino-Alto Adige (Südtirol)
Germanic influence.
  • Crisp whites: Pinot Grigio, Gewürztraminer, Müller-Thurgau.
  • Light mountain reds: Lagrein, Schiava.
Veneto
Prosecco homeland.
  • Big reds like Amarone (dried-grape Corvina blends).
  • Soave (Garganega) for whites.
  • Big volume, huge range. A lot of mid wine here, but some gems.
Friuli-Venezia Giulia
  • Skin-contact pioneers, both traditional (Gravner) and new natural (Radikon).
  • Serious whites: Friulano, Ribolla Gialla, Sauvignon, Riesling, Pinot Grigio.
  • Classic reds: Pinot Nero (Italian Pinot Noir), Cabernet Sauvignon.
Central Italy
Emilia-Romagna
  • Lambrusco country (dry, fizzy reds that actually go with food).
  • Trebbiano (white, think Italian Chenin Blanc) and Sangiovese (red, lighter and fresher here).
Tuscany (Toscana)
  • Sangiovese kingdom: Chianti Classico, Brunello di Montalcino, Vino Nobile.
  • Rosso di Montalcino – think of this as baby Brunello.
  • Also your dad’s favorite: Super Tuscans (Cab, Merlot blends).
  • Chianti is so back.
Marche
  • Verdicchio (white, crisp, almondy).
  • Montepulciano (red).
  • Underrated coastal region.
Umbria
Quiet IYKYK region.
  • Famous and highly collectable skin-contact whites from Paolo Bea.
  • Sagrantino (big, tannic red), pockets of Nebbiolo, plus Orvieto (easygoing white).
Lazio
Rome’s wine country.
  • Mostly simple whites and reds, but some natural wine popping up lately.
  • Cesanese makes what is basically Italy’s Gamay.
Abruzzo
  • Montepulciano d’Abruzzo (juicy, robust red) + Trebbiano (think savory Chenin Blanc).
  • Workhorse region, but with pockets of quality.
  • Look to Tiberio and Colle Florido for accessible quality, and unicorns from Valentini and Emidio Pepe.
Southern Italy
Molise
Tiny, often forgotten. #Molisenonesiste (this is a real hashtag).
  • Montepulciano, Tintilia (native red). Rustic and rare.
Campania
Naples’ backyard.
  • Salty, volcanic whites (Greco, Fiano, Falanghina) + powerful Aglianico (blue chip Taurasi).
  • Ancient grapes, lots of character.
Basilicata
  • Mostly Aglianico del Vulture (bold, structured red grown on volcanic slopes).
  • Small but mighty. Rarely seen, but delicious when you find them.
Puglia (Apulia)
Heel of the boot.
  • Sun-baked reds: Primitivo, Negroamaro. Generous, ripe, approachable.
Calabria
Rustic, southern tip.
  • Gaglioppo is the star red (kind of Nebbiolo-meets-Sangiovese).
  • Hot dry climate: rich, dark fruited, wild red wines.
The Islands
Sicily (Sicilia)
Explosive scene.
  • Mount Etna = volcanic & salty. Island = coastal breeze & salty air. Talk about perfect terroir.
  • Nerello Mascalese (Pinot/Nebbiolo vibe). Underrated and outstanding value. Ageable and collectable in good vintages.
  • Nero d’Avola (blue fruit, lighter version of Syrah energy). Delicious chilled at lunch.
  • Complex whites: Grillo, Catarratto, Carricante (imagine Chablis but sunkissed).
  • Juicy reds, Burgundy-adjacent whites, high elevation rosatos. Big mix of serious and easy.
Pantelleria
  • Tiny volcanic island closer to Tunisia than Sicily.
  • Dry, aromatic white wines made from Zibibbo drink like fancy perfume. Intense orange blossom, apricot, sea-salt vibes.
  • Gabrio Bini lives here, making some of the most elusive and sought after natural wines in the world.
Sardinia (Sardegna)
  • Kind of a mix of Spanish and French influence (Corsica is right next door).
  • Cannonau (aka Grenache), Vermentino, Carignano.
  • Wines here lean leaner and brighter than Sicily.
  • Bold, sun-drenched, and simple Mediterranean wines to be consumed joyfully.
Making Still Wine

The below graphic very handily outlines the variation in production steps between the different styles of still wine.

Production steps for red, rosé, orange, and white wine: crushing, fermentation, press/drain, and age/bottle, in varying order

It’s important to note that every winemaker will have their own additional methods used in the cellar, but these can vary wildly due to factors like personal taste, harvest conditions, local traditions, and appellation requirements. For now, understanding the processes outlined above — and how the variations affect the finished wines — is one of the most crucial foundational points in wine.

All wine production begins with crushing either white or red grapes, which releases their juice and initiates the fermentation of their natural sugars. The subsequent two steps, and their order, determine which of the four classic wine styles the product becomes.

Consider the analogy of brewing tea:

Light Brew

Removing the tea bag after one minute results in a weak, less flavorful brew. White wines and rosés are usually removed from the skins as quickly as possible, as we’re looking for freshness and a lighter body in the finished wines.

Stronger Brew

Allowing the tea bag to steep for ten minutes yields a completely different cup. More flavor is extracted, and depending on the tea the mouthfeel may be denser — you might pick up some bitterness or tannins, too. Orange and red wines benefit from extended contact with the skins as they add not only color, but important tannins, texture, and body to the wines.

Making Sparkling Wine

Those bubbles are just carbon dioxide trapped in the liquid, usually from a second fermentation. That second fermentation can happen in a sealed tank, inside the bottle, or sometimes it’s just added like seltzer. Different methods = different textures, bubble finesse, and flavors.

Traditional Method

Also known as “méthode Champenoise” in France, and “metodo classico” in Italy. This method of production is expensive and time consuming, but produces wines of remarkable provenance and complexity, with the ability to age for many years. Used to produce Champagne in France, Franciacorta in Italy, as well as Cava in Spain.

Traditional method sparkling wine production: harvest, base wine fermentation, addition of yeast and sugar, second fermentation in bottle, riddling, disgorgement, dosage, final bottle
Ancestral Method

Also referred to as pétillant-naturel in French, or simply “pet-nat” if you’re cool, this process is also used to produce “frizzante” styles in Italy. It’s cheaper and faster to produce as there’s no waiting around while the wines age sur lie as in the traditional method.

The wines are bottled and closed before all the sugar and yeast have converted to alcohol. By closing the top off with a cork, and now often a bottle cap, they capture CO2 and therefore are lightly effervescent. The wines are left unfiltered from the dead yeast cells, so in turn they usually look sort of like a cloudy beer.

Ancestral method (pét-nat) sparkling wine production: harvest, partial fermentation, bottling before fermentation has finished, cork/cap to allow fermentation to complete in the bottle, bubbles created
Aging Wine
Aging Requirements

Typically how and for how long a wine is aged is based on traditional requirements for the style of wine (this is where AOC rules come into play) — i.e., vintage Champagne, being a higher-quality version of non-vintage Champagne, requires a minimum of 36 months aging before release. Red wines with large amounts of tannin (think Syrah or Bordeaux) require extended periods in oak and in bottle to soften the bitterness and power they display in their youth.

Aging For Flavor

Some vessels, notably amphora and concrete, have been adopted by the natural wine movement as a means of imparting specific texture and body to a wine’s profile.

Use the below table as a reference point when talking about how wine is aged.

VesselFlavor ImpactOxygen ExposureTexture / StructureStyle Example
Oak BarrelsVanilla, spice, toastModerate–High (esp. small)Tannic, structuredBurgundy, Chenin Blanc
Stainless SteelNone (pure fruit)NoneCrisp, linearSancerre, Riesling, juicy red wines
AmphoraEarthy, oxidative hintsModerateGrippy, savoryOrange wines
ConcreteNeutral, mineralModerateSilky, roundNatural reds/whites
How Soil Affects Wine

The soil in which grapevines are grown plays a significant role in shaping the flavor profile of wine. Different soil types affect grapevine growth and grape characteristics, influencing the final taste of the wine. Here’s a breakdown of how various soil types impact wine flavor.

Drainage and Water Retention

Soils with good drainage (like gravel and sand) often produce wines with higher acidity and a more defined flavor. In contrast, soils with higher water retention (like clay) tend to create wines with more body and richness.

Minerality

Soils rich in minerals like limestone, volcanic ash, and schist tend to impart a mineral-driven quality to wines, which can range from crisp and chalky to smoky and saline.

Temperature Regulation

Dark soils or those with high heat retention, such as volcanic soils, can help maintain consistent temperatures, leading to fully ripened fruit and wines with good structure.

In summary, different soil types affect how the grapevine grows, the level of water and nutrients available, and the rate of ripening — all of which shape the character of the grape. This in turn affects the acidity, body, fruit intensity, and mineral qualities of the wine, contributing to the wide variety of flavors and textures that we experience in wine tasting.

Soil TypeKey RegionsCommon Grape VarietalsFlavor Impact
Limestone / ChalkChampagne, Burgundy, Loire (Sancerre), AlsaceChardonnay, Pinot Noir, Sauvignon Blanc, RieslingHigh acidity, minerality, crispness, refined structure
GraniteNorthern Rhône, Beaujolais (Cru), AlsaceSyrah, Gamay, RieslingIntense aromatics, spice, finesse, lean texture
ClayRight Bank Bordeaux (Pomerol, Saint-Émilion), BurgundyMerlot, Cabernet Franc, Pinot NoirRich texture, deep fruit, round tannins
GravelLeft Bank Bordeaux (Médoc, Graves)Cabernet Sauvignon, Merlot, Petit VerdotStructured, tannic, black fruit, aging potential
SchistCôte-Rôtie, Languedoc (Faugères), Anjou (Loire)Syrah, Grenache, Chenin BlancBold aromatics, spice, flinty/saline minerality
Kimmeridgian MarlChablis, Sancerre, ChampagneChardonnay, Sauvignon BlancPrecision, salinity, citrus, wet stone minerality
VolcanicAuvergne, Corsica, parts of AlsacePinot Noir, Gamay, Sciaccarellu, VermentinoEarthy, smoky, iron-like minerality, floral complexity